Local Businesses Data App
Providing Data Support for Newcastle's Local Businesses
In today's data-driven world, data democratisation is creating equal opportunities for all businesses. The City of Newcastle's innovative data application provides an open, easy-to-use platform for local businesses-whether they are coffee shops, hair salons, or bakeries-to access essential information and make informed decisions. The core design of this application is to ensure that local businesses and the community can easily access data, fostering both business growth and community prosperity.
Newcastle aims to equip all businesses-whether they're starting out or looking to expand-with the insights they need to make informed decisions, helping them identify the best investment opportunities and optimal locations.
Why is this Application so Important?
Newcastle City Intelligence Data App was developed to provide an equal playing field for local businesses. Data- driven decision-making has been shown to significantly improve a business's agility and performance, especially for small businesses with limited resources. However, many small businesses lack specialised data analysis capabilities, making it difficult for them to understand consumer behaviour or market trends, leading to missed growth opportunities or an inability to respond effectively to competitors.
Previously, only businesses operating in large shopping centres, like Westfield, could access detailed data for decision-making. Now, Newcastle's goal is to ensure that all businesses, regardless of size or location, can enjoy the same high-quality data. This includes data on foot traffic patterns, local spending trends, demographics, and redevelopment plans-all of which help businesses make informed commercial decisions.
By making this data accessible, the City of Newcastle can help businesses optimise their operations. Whether businesses are looking to adjust their opening hours, allocate staff efficiently, or determine whether a specific area is suitable for opening a new store, this data provides the support they need.
Key Features of the Newcastle City Intelligence Data App
The Newcastle City Intelligence Data App integrates key data such as foot traffic, EFTPOS spending, and development applications, empowering local businesses to make informed decisions. For example, someone looking to open a restaurant in Newcastle East can use the platform to explore foot traffic, understand consumer spending habits, and check development applications that might impact their business.
The platform enables businesses to optimise their location and operations, offering insights into consumer behaviour across suburbs, comparing industry spending by region, and visualising trends. With tools like spending by suburb and detailed maps showing development applications, businesses can strategically plan, ensuring they are well-positioned for success. Even smaller enterprises can utilise this data to make smart decisions and grow in the competitive Newcastle market.
3D Mapping Upgrade
The app's recent update, which includes 3D maps, has made data visualisation more accessible and easy to use. With this upgrade, businesses can now explore spending trends, development applications, and local business activities across different suburbs in more detail, giving them clearer insights to market challenges.
For example, as illustrated, 3D maps can even pinpoint specific suburbs and building types, allowing users to easily view spending data in areas like Newcastle West, providing a clear understanding of consumer activity across different regions. These 3D maps enhance the ability of local businesses to interpret trends and identify opportunities, empowering them to make better decisions based on real-time insights.
Bringing Data to Life
To see how this app can benefit your business, check out the video below. It offers a hands-on look at the app's capabilities and how you can start using it today.
With Newcastle's new data app, local businesses now have access to real-time data insights that allow them to make more informed decisions. This tool equips them with essential information to understand market trends, optimise their operations, and stay competitive by leveraging data-driven strategies tailored to the local context.
If you want to learn more about our services, check our case studies and data catalogue. For tailored solutions from our experts, please contact us.